It Started With a Simple Truth
You are not broken
Yoli means life. We bring nature-first nourishment, daily habits and community together to help people care for the life they have been given.
A System That Wasn't Working
From Nature. To Powder. To Body. We begin with nature and bring plants, herbs, botanicals, proteins, minerals and essential nutrients into simple daily nourishment.
Built By People Who Care Deeply
It takes a dedicated team to challenge an industry. Meet the founders who turned a frustrating discovery into a passion for creating wellness products with unwavering integrity and a commitment to helping people thrive.
Corey Citron
Founder
Focused on integrity in formulation because results should match the promise
Robby Fender
Founder + CEO
Focused on simplicity in systems because complexity breaks consistency
Kimi Fender
Founder
Focused on community over hype because people matter more than trends
Daren Falter
Founder
Focused on building something lasting because legacy matters more than momentum
What If the Body Isn't the Problem
We started asking different questions.
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What if transformation doesn't start with willpower, but with readiness?
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What if the body needs balance before it can respond?
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What if health should be measured, not guessed?
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That question changed everything.
Restore Balance.
Then Build.
Yoli was built on a simple belief:
When the body feels ready, it responds.
When people see real results, they share them.
When people see real results, they share them.
Balance through nutritional testing
Precision supplementation that works with the body
This is not about quick fixes. It's about sustainable transformation.
Belonging
A Place Where You're Already Accepted
Before results. Before rank. Before anything changes. You belong here.
This is where strangers become friends, where support feels real, and where you don't have to prove anything.
You don't find this everywhere. But when you feel it, you know.
Love
Support That Shows Up
This isn't surface-level encouragement.
It's checking in, lifting each other up, celebrating small wins, and showing up when it matters.
It's people who believe in you before you believe in yourself, who remind you what you're capable of, and who walk with you through the process.
This is what keeps people going.
When Transformation Becomes Opportunity
Yoli is a wellness company. And it is also a business. When something truly improves lives, people share it. And when they help others experience that change, they deserve to be rewarded.
Some come for their health. Some come for the opportunity. Many find both.
The opportunity to help others transform, build something meaningful, create freedom, and lead with impact. This is where growth becomes contribution, success becomes shared, and your story starts helping someone else.
Explore the opportunity →
Some come for their health. Some come for the opportunity. Many find both.
The opportunity to help others transform, build something meaningful, create freedom, and lead with impact. This is where growth becomes contribution, success becomes shared, and your story starts helping someone else.
When something truly improves lives, people share it.
Built on Belonging, Love, and Purpose
From everyday wins to life-changing moments, Yoli is built on people supporting people. Not as a slogan. As a lived experience.
Real people. Real connection. Real life.
This Is Different
Belonging. Love. Purpose.
Encouragement for everyday choices.
People to grow alongside.
More ways to care for what matters to you.